ATO (Ad Text Optimization) is recognised as best-practice copywriting for brands advertising on Google AdWords.

ATO combines Behavioural Science learning and insights, which govern decision making, with the proven principles of brand/direct response copywriting and the science of Google algorithms.

ATO is proven to improve results across the range of analytics and ROI, while also enhancing brand values and upstream brand assets.

ATO also places Behavioural Science within the orbit of testing and analytics, opening up new volumes of data that shine a new light into how Behavioural Science messaging affects Google AdWords performance.


ATO's benefits can be delivered in three ways:

The expert opinion

Patrick Collister, Creative Director at Google Zoo EMEA, talks to The ATO Co about the value of copywriting in Google AdWords

ATO training workshops

The first in-depth AdWords copywriting training workshop designed for media agencies and clients. Led by experienced brand and direct response copywriters who are expert in the science of Google AdWords

The ATO tool

Enables clients and media agencies to write AdWords ads based on Behavioural Science heuristics and direct response copywriting techniques without being a creative agency copywriter

ATO copywriting service

Our experienced ATO copywriters work with agencies/clients to write AdWords ad campaigns for UK and international brands.


ATO launches new division

September 9, 2015
Congratulations Your Majesty
Today, 9 th September 2015, sees Queen Elizabeth become Great Britain's longest reigning monarch. It also heralds the launch of Encore, which serves luxury brands with specialist copywriting in paid search. May Encore reign as long....
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