New independent research shows that when Behavioural Economics based copywriting is applied to ads appearing on Google AdWords, significant increases in response are recorded. The highest result in the study improved performance by 32% and the average increase in response wa...
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The UK's Direct Marketing Association (DMA) feature our most recent article... http://www.dma.org.uk/ATO-AdWords...
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Copywriting found an unlikely hero recently in Google's Head of Design, Patrick Collister. I say unlikely because Google isn't normally associated with good copywriting. In fact, Google generally isn't associated with any kind of professional copywriting whatsoever. But perh...
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Our new white paper, produced together with Nonprofit Marketing & Fundraising Consultancy Strategy Refresh, shows that charities advertising on Google AdWords are wasting the opportunity to recoup millions of pounds by failing to optimize their ad text to exploit Google'...
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Our new white paper shows that international hotel brands advertising on Google AdWords could be recouping millions of dollars by optimizing their ad text to exploit Google's Quality Score based reward system....
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How do you measure the effectiveness of ad text? It's a vital question given that AdWords rewards more effective ads with higher Quality Scores, which in turn lower bid prices and earn more prominent positions. The standard method to date has been A/B copy testing. But mea...
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MC&C Partners with The ATO Co

November 20, 2014
We are very pleased that MC&C, the specialist direct response media agency that handles both UK and global clients, has teamed up with The ATO Co and our network of 300 AdWords copywriters operating in 80 countries around the world. Read the agency's blog, which explai...
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It’s something we’ve always known but now Google have proved it. Google teamed up with Ipsos MediaCT and did over 60 search experiments to establish if there was a direct link between paid search (AdWords) advertising and branding.  Users were given keywor...
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Saying what you mean and meaning what you say

Derek Bentley and an accomplice were breaking into a warehouse when they were caught by the police. Bentley’s accomplice was holding a gun. When one of the policemen told him to hand it over, Bentley said, “Let him have it.” His accomplice subsequently shot and ki...
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There are two sides to the AdWords coin – bid management and copywriting. To date, the way AdWords has developed, the majority of the effort has gone into bid management and associated elements such as keyword selection. And it’s got AdWords optimization about as fa...
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Ad Text OptimizationadwordsAdWords copyATObehavioral economicsbehavioural economicsGoogle AdWordsPaid SearchPay per clickPPC
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