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The ASA is NOW ruling on PPC ads. We’ve been warned.

30 Sep 2010

Consider if the PPC ad texts you are responsible for are in danger of incurring the wrath of the ASA.

The Advertising Standards Authority is carrying out its duty to ensure that PPC ads are compliant with all their rules and regulations. They have recently upheld complaints against a number of companies for misdemeanours such as featuring “misleading” PPC ad text or for showing an “apparent disregard for the Code”.

With UK advertisers spending in excess of £2bn on PPC this year the digital community needs to consider how we deal with this new regulation. Or do we take the Michael O’leary  (Ryanair) approach – publish and be damned?