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The DMA are boldly going where no one has gone before, discussing Direct Response Copywriting in Google AdWords

The UK's Direct Marketing Association (DMA) feature our most recent article...
http://www.dma.org.uk/ATO-AdWords
By Paul Booth

Paul is the Chief Executive Officer of The ATO Co, which delivers ATO AdWords copywriting for UK-only and international brands in over 80 countries around the world.