Paul Booth, Co-founder and Chief Executive Officer

Paul is a highly experienced media and advertising professional with a strong track record of managing media and creative businesses. Paul cut his teeth in the media buying world as a TV buyer before becoming one of London's youngest Managing Directors of a top twenty media buying agency.

Subsequent roles saw Paul lead the new business team at Quantum, which is now part of the Havas Group, and at the time was pioneering planning and buying in digital media. He was later appointed Chief Executive of The Casting Suite, London's leading pre-production facility, where he successfully delivered on his brief to transform the company into an online operation. Immediately prior to founding The ATO Co, Paul was a Business Director at Ogilvy & Mather with a focus on developing the Soho Square (UK) office's digital offering for both UK and international clients.

Bob Maddams, Co-founder and Chief Creative Officer

Bob started his award-winning copywriting career at the legendary Collett Dickinson Pearce when the agency was winning every creative accolade in town. His subsequent career took in a number of London's leading advertising agencies including Grey and M&C Saatchi and spanned everything from DM to TV, but always with the emphasis on results driven creativity.

Bob is also a highly experienced journalist having written for The Sun and Daily Mirror as well as The Times and The Daily Telegraph, and spent many years working as a media skills teacher. Bob was amongst the very first to recognise the creative brand building potential of Google AdWords, is the author of The Method which is The ATO Co's copywriting manual for Google AdWords; and oversees the recruitment and training of ATO copywriters.

Steve Booth, Advisory Board Member

After selling Booth Lockett Makin to Havas in 2008 Steve left the re-badged Arena Media in 2013 to move into advising businesses in Media and Advertising at Board level.

Steve combines his Board Member Advisory position at The ATO Co with his other board advisory, board membership and chairmanship roles and is an investor in a number of companies.

Having successfully blended Entrepreneurial experience from BLM with a more Corporate outlook with Havas, including Global functions and M&A activity, Steve is advising The ATO Co as the company seeks to develop quickly, grow fast and create/realise value potential.

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